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JOURNAL

The Story of Babe to Bride

Ok so if you're new around here, you probably don't know that I have two other projects--my blog, Live Well With Mel, and my Etsy Shop, Babe to Bride.


I love planning weddings, but at the beginning of 2020, there were no weddings to plan. I mean, picture me launching this whole business built on events and people coming together and then no one being able to come together! It was absolutely insane.


I had just been laid off in 2019. I didn't *have* to work (a true privilege, I know) but I couldn't just sit around and be a housewife, waiting for my breadwinning husband to come home. So I decided to do what I know, but OH MAN I did not know what was heading my way.


I filed the paperwork for my LLC in February of 2020. Do you see how this timeline is working out?


Come March, any hopes I had for planning anything anytime soon were soon dashed, so once again I was looking for something to do.


I thought back to when I was engaged. What were the frustrations I had? What do I remember doing or buying and thinking "Oh, I could do this way better than they did."


Then it came to be--I had purchased a bridal box subscription from a well-known company that I will not name. It was practically the first thing I did when I got engaged and I was SO EXCITED to receive it.


Imagine my surprise when I open it and it's a bunch of CRAP!


Literally--stuff I probably could've gotten from the Dollar Tree that I most certainly did not pay Dollar Tree prices for.


So I start planning and I launched the first round of Babe to Bride's Subscription Box. And it was all so cute if I do say so myself...



The first rendition of our Babe to Bride Box. I ordered 150 of these and ran out of them almost instantly.


Then one of my besties came to me with an idea. Our mutual friend's bachelorette party was canceled due to the stinkin' pandemic and she and the other bridesmaids wanted a way to be there for her. Thus, the "Coronavirus Cancelled My Bachelorette Party" Box was born!


An adorable box filled with bach party necessities soon hit the website and Etsy shop. Another version, the "Coronavirus Postponed My Wedding," soon followed. OH MAN, they sold out like gangbusters! I couldn't keep up!


I quickly had to shift gears and press pause on a lot of other things just to keep up with my orders, including the BTB Subscription Boxes. No biggie, I was still hitting over 100 orders a month on my Etsy shop alone.


Some other amazing products, like our best-selling Future Mrs. and Lucky Mr. coozies, were soon added and became the most ordered products in my shop. I was so busy, I practically deleted the BTB Subscription Boxes from my website.


It's been about a year since everything blew up (in a good way) and I'm looking forward to what's next. I have a vision for Babe to Bride to exist outside of Etsy, solely on its own website. I'm also hoping to revamp our products to fit a more sustainable business model while also still being able to create custom pieces and products at the drop of the hat.


Through all of this, the one constant has been my amazing customers. I am SO grateful for the almost 700 customers who have purchased something from my shop. I love seeing your photos and reviews. I love when you show up in my DMs asking if I can do a special project for you. It truly makes my day.


I want the next chapter of BTB's journey to be built on the foundation of what makes it great--a thoughtfully crafted, customer-centric buying experience that is filled with personal touches and is completely and utterly full of love--while also adding cornerstones of innovation and trend forecasting.


With that, I'd love to hear what you have to say! What do you love about Babe to Bride? What are you looking forward to most from us? What do you want to see next? Leave a comment or send me an email at melena@babetobride.com.


I can't wait to hear from you!

Melena




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